Saturday, 26 February 2011
"Rags 2 Riches" - Group Meeting
Customers' needs mustbe satisfied and sales and profits mustbe achieved. It's all about identifying consumer patterns and future trends. The display of stock is just as important when trying to sell to potential customers. I also found the chapter ' Negotiating Skills' useful. It talks about techniques and ideas to help with preparing a presentation or idea. It is better to be over prepared and have samples and photographs of your product to help keep in control,so showing enthusiasm and passion for your service/product. If it is a group presentation it suggests identifying the roles of each colleague to keep it as proffessional and organised as possible. It also states that the clients you are presenting your idea to will probably have objections towards some ideas,so it would be useful to have some possible answers for them.
For the next meeting I will have photographs of some scraps and fabrics for our business blog, some research on different blog styles, eg. Bertie Brown have an attractive laid out blog page which helps to sell the business. For our presentation, we intend to show examples, so the idea is visually represented as well. I own a bag made up of reused materials which would be good to show.
Next time we meet we are hoping to design our business logo. Suggestions were to incorporate pieces of fabric into the logo or to keep it quite natural and eco looking. The logo below is an example from an upcycling website. It explains the logo was put together by collecting items that represent different areas of upcycling from furniture to fashion and art.
We also intend to produce a business card, an idea suggested on Designtrust websiteas a way of promoting.
We have already created a 100 word rationale summarising our business idea.
Take a look at this website.
http://smoketreejunctionantiques.com/
Smoketree junction is an eco- friendly, eco-chic experience. VINTAGE UPCYCLING IN A MODERN WORLD
A quote from them -
"Things we find are not only re-used, re-purposed, re-imagined, re-designed, but "UPCYCLED" into funky, clever, and practical new art."
I searched for different exisiting upcycling logos to see the variety in styles.
Saturday, 19 February 2011
Continued Group Discussion...
For the next meeting we hope to produce a business rationale, a logo and a summary of what each chapter on the website includes.
The title of the business is going to be 'Rags 2 Riches'. The literal title will let customers know exactly what kind of business it is and we hope it will attract a particular clientele, in this case a post consumer.
Michaela and I put a poster together to illustrate our business idea more clearly.
Sunday, 13 February 2011
Progress on project
After researching such companies we decided to base our business around a similar idea.
The group has so far decided that the business would be a shop off the main high street, where the customers would bring along waste material, which would otherwise go to the landfills. This waste material could consist of several different materials including textile waste. With these materials the idea is to combine different materials together to create a 'new' garment, for example, creating an unique pillow out of old clothing of random patterns and colours. This means the customers are being environmentally conscious as well as having a unique street style. For every piece of waste brought in by a customer, they will recieve points on a card, ultimately getting a reduction off of a bought item. Introducing an incentive will hopefully attract several types of customers.We would create an app on the ticket to link customers to our blog telling them everything about the item , so helping us gain trust and a loyal customer base. We also considered introducing workshops for customers to create their own items from recycled waste. In addition,people could bring a piece for alteration.
Sunday, 6 February 2011
Post Consumerism
At our group meeting we created a profile on what we thought a post consumer was. A post consumer is someone who doesnt put a 'price tag' on something, they look at the sentimental value rather than the cost. Post consumerism is a fairly new way of thinking, indicating a shift in attitude ,where sustaining the environment is a priority. It's all about changing attitudes to save the planet in the future.
A post consumer would buy a more expensive item as the quality and therefore how long it will last are given more consideration.Something 'cheap' could be thrown away after a short time, but a quality item could eventually be recycled eg. 'dolly rocker' which is shown in the poster above, is constructed from recycled materials and is very sellable. Colourful items of clothing from markets, charity shops and jumble sales can be collected and then reconstituted into new garments.
Reconstructed clothing from recycled items
Post consumers also consider whether the product is ethically produced and eco - friendly, so they tend to go for items which are green branded, such as Fair Trade produced goods. Even although Fair Trade goods can be more expensive, post consumers are more concerned about the quality and durability. As clothes from Primark are not ethically produced and the quality isn't that good , post consumers wouldn't shop there. They tend not to follow trends or persuasive advertisments, instead they stop and think before they buy. Post consumers try to encourage more reusing and recycling and less buying.
Being environment conscious,post consumers are also more likely to walk or cycle rather than use transport, as they are concerned about the effect of pollution on the environment.
In the poster we have given a few examples of celebrities who follow this way of thinking- Russell Brand, Jack Johnston and Natalie Portman. Post consumers also like to give to charitable causes eg. Jack Johnston helped underprivileged children in New Zealand to get eco - friendly bikes.