Post Consumerism

Our Group Poster :-

At our group meeting we created a profile on what we thought a post consumer was. A post consumer is someone who doesnt put a 'price tag' on something, they look at the sentimental value rather than the cost. Post consumerism is a fairly new way of thinking, indicating a shift in attitude ,where sustaining the environment is a priority. It's all about changing attitudes to save the planet in the future.
A post consumer would buy a more expensive item as the quality and therefore how long it will last are given more consideration.Something 'cheap' could be thrown away after a short time, but a quality item could eventually be recycled eg. 'dolly rocker' which is shown in the poster above, is constructed from recycled materials and is very sellable. Colourful items of clothing from markets, charity shops and jumble sales can be collected and then reconstituted into new garments.

Reconstructed clothing from recycled items

Post consumers also consider whether the product is ethically produced and eco - friendly, so they tend to go for items which are green branded, such as Fair Trade produced goods. Even although Fair Trade goods can be more expensive, post consumers are more concerned about the quality and durability. As clothes from Primark are not ethically produced and the quality isn't that good , post consumers wouldn't shop there. They tend not to follow trends or persuasive advertisments, instead they stop and think before they buy. Post consumers try to encourage more reusing and recycling and less buying.
Being environment conscious,post consumers are also more likely to walk or cycle rather than use transport, as they are concerned about the effect of pollution on the environment.

In the poster we have given a few examples of celebrities who follow this way of thinking- Russell Brand, Jack Johnston and Natalie Portman. Post consumers also like to give to charitable causes eg. Jack Johnston helped underprivileged children in New Zealand to get eco - friendly bikes.